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Francesco Vezzoli: Greed Cristiana Perrella

Francesco Vezzoli: Greed

Cristiana Perrella

Published December 31st 2011
ISBN : 9783865609496
Hardcover
96 pages
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 About the Book 

Borrowing the strategy of a commercial perfume launch, Francesco Vezzoli (born 1971) created a signature perfume called Greed and commissioned Roman Polanski to direct a 60-second commercial starring Natalie Portman and Michelle Williams. A series of needlework portraits of women in art history--Tamara de Lempicka, Eva Hesse, Leonor Fini--presented them as endorsers of the perfume.